Why your business needs a website (and a domain name)

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In today’s digital age, if you are a serious businessperson, having a strong online presence is no longer a luxury. Social media platforms can be a great starting point, but relying solely on them can leave your business vulnerable and limit your growth potential. It is therefore important that you also have your own website.

Imagine pouring your heart and soul into building a loyal following on a social media platform. You’ve nurtured relationships, shared valuable content, and established yourself as an expert in your field. But then, the unthinkable happens: the platform changes its algorithms, making it harder for your audience to find you. Or worse, the platform shuts down entirely, leaving you with nothing to show for your efforts.

This is where having your own website comes in. It is your digital headquarters. It is a space that you control completely.

By following these steps and leveraging the power of your website, you can build a strong, sustainable online presence that attracts new customers, fosters brand loyalty, and helps you achieve your business goals.

If you are building a new site, you need to read this article before you start.

The power of a domain name

various coloured storefronts with no defining names except for one that reads barbwagstaff.com

Your domain name is the unique web address that people will use to find your business. That URL that people use to find you needs to be yours and yours alone. It is your permanent address on the internet. It fosters brand recognition and establishes trust with your audience.

Why owning your domain name is crucial

blonde woman in green top holding a Mac book in one hand. On the right is the text "Why you should own your own domain: Allows you to standout in a crowd.
Boosts your credibility.
Helps create sustainable long-term growth"

Standout in a crowd

Building your business solely on social media platforms means you’re essentially renting space on someone else’s property. A custom domain name like “[yourbusinessname].com” gives you complete ownership and control over your online presence.

Imagine that you have created an amazing online following. Everyone knows your business, but you have built your website on someone else’s platform. Your clients are finding you at mybusiness.joesplatform.com.

One day you find another platform that is a better fit for your business. Perhaps it offers more features or costs less.

When you leave joesplatform.com for janesbettersite.com, you will not be able to easily send clients to your new address.

You can’t put up a sign for anyone who lands on Joe’s Platform directing them to your new address. . All the pages and posts that you created on Joe’s Platform that are ranking well on search engines will now lead nowhere! Your clients may assume that you have gone out of business.

By purchasing your own domain name, you have one permanent address for your business. You can change platforms, edit pages, or build out a brand-new site, but your address on the world wide web stays the same. New customers will never know the changes that you are making behind the scenes and previous customers will still be able to find you!

Boost credibility

Having your own domain name gives you more credibility with your audience.

According to a 2015 survey from Verisign, 84% believe a business with a website is more credible than one that only has a social media page.

Long-term growth

Social media platforms come and go, but your domain name is yours to keep. Having a website allows you to build a sustainable online presence that grows with your business.

The Benefits of Having Your Own Website

Your website is your virtual storefront. It is the space to showcase your brand, products, and services. It will allow you to share reviews and testimonials. It allows you to cultivate a relationship with potential clients.

Your website can generate Organic growth

woman with teal shirt counting a stack on money on the left and the text "generate organic growth" on the right.

Organic growth means that you are attracting clients without going out and actively searching for them. You are instead being found by people who are looking to buy what you are offering.

In other words, a website allows you to leverage the power of search engine optimization (SEO)–the art and science of ranking higher in search engine results pages (SERPs).

For example, if someone is searching for “handmade jewelry” online and your website doesn’t exist, or isn’t optimized properly, they’ll never find your beautiful creations.

By optimizing your website content and structure with relevant keywords, you attract organic traffic – potential customers actively searching for the products or services you offer. This powerful marketing strategy puts your business in front of the right audience at the right time, leading to increased brand awareness, website traffic, and ultimately, sales!

You control your brand narrative

woman with champagne glass on the left. On the right is the text "Control the brand narrative. Allows you to standout in a crowd.
Boosts your credibility.
Helps create sustainable long-term growth"

Social media platforms have their own algorithms and content moderation policies. This means you don’t have complete control over how your brand is presented.

Having your own website allows you to craft the narrative around your brand. You control the messaging, the visuals, and the overall user experience. This empowers you to:

  • Showcase your brand personality: Infuse your website with your unique voice and style, fostering deeper connections with your target audience.
  • Offer exclusive content: Create valuable resources, downloadable guides, or e-books available only to website visitors, further establishing yourself as an expert.
  • Track your results and make data-driven decisions: Integrate website analytics tools to understand your audience demographics, track user behavior, and measure the success of your marketing efforts.

Building a new website

How to build a website: Choose a domain name.
Choose a hosting platform.
Select a design.
Create quality content.
Optimize your website.

Building a website can seem daunting. Whether you choose to use a professional designer or build your own site hosted on a platform like SiteGround, it’s easier than ever to get started. Here are some next steps:

  • Choose a domain name: As I said, this is your business address online. Ideally, it should be easy to remember and reflect your brand name.
  • Select a hosting platform: I personally use SiteGround, but other options like Squarespace, and Shopify also offer user-friendly interfaces.
  • Select a design: There are incredibly diverse and beautiful website templates to get you started quickly or you can work with a designer for a custom build.
  • Craft high-quality content: Start a blog to share your knowledge, answer customer questions, and attract organic traffic.
  • Optimize your website for search engines: Learn basic SEO best practices to increase your website’s visibility in search results.

Things to remember about your new site

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Your website is your store front

Your website is your virtual store front. You don’t want your store to look old and dusty. Make sure to regularly update your content, add new blog posts, and keep your visuals current.

Learn how to audit your existing content:

It is an investment in your business’ future

Owning your domain name and building a website is an investment in your success. Building a strong, sustainable online presence that attracts new customers, fosters brand loyalty, and helps you achieve your business goals.

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Why your business needs a website.

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