Where do I start if I want to be found?
In today’s world, if you want your business to be found, you need to understand Search Engine Optimization. A search engine is everything from Google to Facebook. It is where your clients are looking for you.
With a few easy steps, I can help you to make sure that they find you!
If you are a beginner in the world of Search Engine Optimization (SEO), I will help you to understand what it is, how it works, and how to get started.
What is Search Engine Optimization?
Search Engine Optimization or SEO a way of making your business visible on the world wide web.
It is the process of it involves three main components.
On-page SEO refers to what you are doing on your website. It is all about your content, making sure that you are using the proper keywords, and ensuring that your website has an easy to use structure.
This is all about building yourself as an authority in your field. It involves things like creating a strong social presence and getting your brand shared by others.
This part isn’t as scary as it sounds, but this all about the bones of your website. You need your site to be fast, clean, and reputable. Your data should again, but easy to navigate and linked to reputable sites.
Why do you need to know SEO?
Search Engine Optimization is vital to allow your business to be found by more than just your friends and family.
Once upon a time, you could create a website and you would be found with a few carefully placed meta-tags. In today’s world, it is a bit more complex…and a lot easier!
As more and more people are online, they are searching for more and more information. They are desperate to find you. They are checking you out on social channels. They are looking you up through Google and Bing. SEO helps to make sure that they find you!
The best thing is is that while the term Search Engine Optimization sounds techy and scary, it really isn’t.
Honestly! SEO doesn’t have to be scary. It takes a bit of work, but with the right tools and the right habits you can begin enjoying the success that comes from having search engines find your business.
Believe me! I used to hide from SEO. I refused to learn…until my traffic was gone and my business was drying up.
Read tips here…
We spend the bulk of our time generating and perfecting content. Once every quarter you should consider a content audit. This means combing through all of your content, honing in on the most content that is generating the most traffic for you, and dumping content that just isn’t generating leads. What is a content audit?…
Putting SEO into practice
It all begins with keywords. In order to reach your target audience, you have to understand what they are searching for. To do this takes research. Get my free keyword research tool now.
Do you have questions about implementing SEO in your business? Barb offers 1:1 guidance to get you started on your SEO journey. Answer this short questionnaire and see how together you can improve your reach.
Introduction to SEO
If you are new to SEO or are struggling to understand what search engine optimization is, this course is for you. You will learn what SEO is, why it is important for your business, and how to get started.